Flower Care Guide – Keep Your Blooms Fresh Longer
Educational post-purchase email with care instructions to help customers extend the life of their fresh flower arrangement.
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</style></head><body style="background-color:rgb(255,255,255);margin:0"><!--$--><!--html--><div style="display:none;overflow:hidden;line-height:1px;opacity:0;max-height:0;max-width:0" data-skip-in-text="true">Your blooms arrived — here is how to keep them gorgeous for longer<div> </div></div><!--head--><!--body--><table border="0" width="100%" cellPadding="0" cellSpacing="0" role="presentation" align="center"><tbody><tr><td style="background-color:rgb(255,255,255);margin:0rem;padding:0rem;font-family:ui-sans-serif,system-ui,sans-serif,"Apple Color Emoji","Segoe UI Emoji","Segoe UI Symbol","Noto Color Emoji""><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation" style="background-color:rgb(22,101,52);padding-right:0rem;padding-left:0rem;padding-bottom:0rem;padding-top:0rem"><tbody><tr><td><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation" style="max-width:600px;margin-right:auto;margin-left:auto;padding-right:1.5rem;padding-left:1.5rem;padding-bottom:2rem;padding-top:2rem"><tbody><tr style="width:100%"><td><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation"><tbody style="width:100%"><tr style="width:100%"><td data-id="__react-email-column" style="text-align:center"><img alt="Petal & Bloom Florist logo" height="48" src="/static/company-logo.png" style="display:block;outline:none;border:none;text-decoration:none;margin-right:auto;margin-left:auto;margin-bottom:0.75rem;border-radius:9999px" width="48"/><p style="font-size:0.75rem;line-height:1.3333333333333333;color:rgb(187,247,208);font-weight:600;text-transform:uppercase;letter-spacing:0.2em;margin:0rem;margin-bottom:0.25rem;margin-top:0rem;margin-left:0rem;margin-right:0rem">Petal and Bloom</p><h1 style="color:rgb(255,255,255);font-size:1.875rem;line-height:1.25;font-weight:700;margin:0rem">Keep Your Flowers Fresh</h1><p style="font-size:0.875rem;line-height:1.4285714285714286;color:rgb(187,247,208);margin:0rem;margin-top:0.5rem;margin-bottom:0rem;margin-left:0rem;margin-right:0rem">A quick care guide just for you</p></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation" style="padding-right:0rem;padding-left:0rem;padding-bottom:0rem;padding-top:0rem"><tbody><tr><td><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation" style="max-width:600px;margin-right:auto;margin-left:auto"><tbody><tr style="width:100%"><td><img alt="Beautiful fresh flower arrangement with roses, peonies and eucalyptus" height="320" src="/static/flower/flower1.png" style="display:block;outline:none;border:none;text-decoration:none;width:100%;object-fit:cover;max-width:100%" width="600"/></td></tr></tbody></table></td></tr></tbody></table><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation" style="background-color:rgb(255,255,255);padding-right:0rem;padding-left:0rem;padding-bottom:0rem;padding-top:0rem"><tbody><tr><td><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation" style="max-width:600px;margin-right:auto;margin-left:auto;padding-right:1.5rem;padding-left:1.5rem;padding-bottom:2rem;padding-top:2rem"><tbody><tr style="width:100%"><td><p style="font-size:0.75rem;line-height:1.3333333333333333;color:rgb(22,101,52);font-weight:600;text-transform:uppercase;letter-spacing:0.15em;margin:0rem;margin-bottom:0.5rem;margin-top:0rem;margin-left:0rem;margin-right:0rem">Hello, Sarah</p><h2 style="color:rgb(20,83,45);font-size:1.5rem;line-height:1.375;font-weight:700;margin:0rem;margin-bottom:0.75rem">Your blooms are home — now let them shine.</h2><p style="font-size:0.875rem;line-height:1.625;color:rgb(55,65,81);margin:0rem;margin-top:0rem;margin-bottom:0rem;margin-left:0rem;margin-right:0rem">Thank you for your order. Your arrangement includes garden roses, white peonies, and fresh eucalyptus. Follow these simple tips to keep everything looking beautiful for up to two weeks.</p></td></tr></tbody></table></td></tr></tbody></table><hr style="width:100%;border:none;border-top:1px solid #eaeaea;border-color:rgb(220,252,231);border-top-style:solid;border-top-width:1px;margin-right:1.5rem;margin-left:1.5rem;margin-bottom:0rem;margin-top:0rem"/><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation" style="background-color:rgb(255,255,255);padding-right:0rem;padding-left:0rem;padding-bottom:0rem;padding-top:0rem"><tbody><tr><td><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation" style="max-width:600px;margin-right:auto;margin-left:auto;padding-right:1.5rem;padding-left:1.5rem;padding-bottom:2rem;padding-top:2rem"><tbody><tr style="width:100%"><td><h3 style="color:rgb(20,83,45);font-size:1rem;line-height:1.5;font-weight:700;margin:0rem;margin-bottom:1.25rem;text-transform:uppercase;letter-spacing:0.025em">5 Easy Care Tips</h3><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation" style="margin-bottom:1.25rem"><tbody style="width:100%"><tr style="width:100%"><td data-id="__react-email-column" style="width:40px;vertical-align:top"><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation" style="background-color:rgb(220,252,231);border-radius:50%;width:32px;height:32px;text-align:center;line-height:32px"><tbody><tr><td><p style="font-size:0.875rem;line-height:2rem;color:rgb(22,101,52);font-weight:700;margin:0rem;text-align:center;margin-top:0rem;margin-bottom:0rem;margin-left:0rem;margin-right:0rem">1</p></td></tr></tbody></table></td><td data-id="__react-email-column" style="padding-left:0.75rem;vertical-align:top"><p style="font-size:0.875rem;line-height:1.4285714285714286;color:rgb(20,83,45);font-weight:600;margin:0rem;margin-bottom:0.25rem;margin-top:0rem;margin-left:0rem;margin-right:0rem">Trim stems at an angle</p><p style="font-size:0.875rem;line-height:1.625;color:rgb(107,114,128);margin:0rem;margin-top:0rem;margin-bottom:0rem;margin-left:0rem;margin-right:0rem">Cut about an inch off each stem at a 45-degree angle before placing in water. This opens up more surface area for drinking.</p></td></tr></tbody></table><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation" style="margin-bottom:1.25rem"><tbody style="width:100%"><tr style="width:100%"><td data-id="__react-email-column" style="width:40px;vertical-align:top"><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation" style="background-color:rgb(220,252,231);border-radius:50%;width:32px;height:32px;text-align:center;line-height:32px"><tbody><tr><td><p style="font-size:0.875rem;line-height:2rem;color:rgb(22,101,52);font-weight:700;margin:0rem;text-align:center;margin-top:0rem;margin-bottom:0rem;margin-left:0rem;margin-right:0rem">2</p></td></tr></tbody></table></td><td data-id="__react-email-column" style="padding-left:0.75rem;vertical-align:top"><p style="font-size:0.875rem;line-height:1.4285714285714286;color:rgb(20,83,45);font-weight:600;margin:0rem;margin-bottom:0.25rem;margin-top:0rem;margin-left:0rem;margin-right:0rem">Change the water every two days</p><p style="font-size:0.875rem;line-height:1.625;color:rgb(107,114,128);margin:0rem;margin-top:0rem;margin-bottom:0rem;margin-left:0rem;margin-right:0rem">Fresh, clean water prevents bacteria buildup. Rinse the vase each time and add the included flower food packet.</p></td></tr></tbody></table><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation" style="margin-bottom:1.25rem"><tbody style="width:100%"><tr style="width:100%"><td data-id="__react-email-column" style="width:40px;vertical-align:top"><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation" style="background-color:rgb(220,252,231);border-radius:50%;width:32px;height:32px;text-align:center;line-height:32px"><tbody><tr><td><p style="font-size:0.875rem;line-height:2rem;color:rgb(22,101,52);font-weight:700;margin:0rem;text-align:center;margin-top:0rem;margin-bottom:0rem;margin-left:0rem;margin-right:0rem">3</p></td></tr></tbody></table></td><td data-id="__react-email-column" style="padding-left:0.75rem;vertical-align:top"><p style="font-size:0.875rem;line-height:1.4285714285714286;color:rgb(20,83,45);font-weight:600;margin:0rem;margin-bottom:0.25rem;margin-top:0rem;margin-left:0rem;margin-right:0rem">Keep away from direct sunlight</p><p style="font-size:0.875rem;line-height:1.625;color:rgb(107,114,128);margin:0rem;margin-top:0rem;margin-bottom:0rem;margin-left:0rem;margin-right:0rem">A cool, shaded spot is ideal. Avoid windowsills in direct sun or near heating vents.</p></td></tr></tbody></table><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation" style="margin-bottom:1.25rem"><tbody style="width:100%"><tr style="width:100%"><td data-id="__react-email-column" style="width:40px;vertical-align:top"><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation" style="background-color:rgb(220,252,231);border-radius:50%;width:32px;height:32px;text-align:center;line-height:32px"><tbody><tr><td><p style="font-size:0.875rem;line-height:2rem;color:rgb(22,101,52);font-weight:700;margin:0rem;text-align:center;margin-top:0rem;margin-bottom:0rem;margin-left:0rem;margin-right:0rem">4</p></td></tr></tbody></table></td><td data-id="__react-email-column" style="padding-left:0.75rem;vertical-align:top"><p style="font-size:0.875rem;line-height:1.4285714285714286;color:rgb(20,83,45);font-weight:600;margin:0rem;margin-bottom:0.25rem;margin-top:0rem;margin-left:0rem;margin-right:0rem">No fruit nearby</p><p style="font-size:0.875rem;line-height:1.625;color:rgb(107,114,128);margin:0rem;margin-top:0rem;margin-bottom:0rem;margin-left:0rem;margin-right:0rem">Ripening fruit releases ethylene gas which speeds up wilting. Keep your arrangement away from the fruit bowl.</p></td></tr></tbody></table><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation"><tbody style="width:100%"><tr style="width:100%"><td data-id="__react-email-column" style="width:40px;vertical-align:top"><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation" style="background-color:rgb(220,252,231);border-radius:50%;width:32px;height:32px;text-align:center;line-height:32px"><tbody><tr><td><p style="font-size:0.875rem;line-height:2rem;color:rgb(22,101,52);font-weight:700;margin:0rem;text-align:center;margin-top:0rem;margin-bottom:0rem;margin-left:0rem;margin-right:0rem">5</p></td></tr></tbody></table></td><td data-id="__react-email-column" style="padding-left:0.75rem;vertical-align:top"><p style="font-size:0.875rem;line-height:1.4285714285714286;color:rgb(20,83,45);font-weight:600;margin:0rem;margin-bottom:0.25rem;margin-top:0rem;margin-left:0rem;margin-right:0rem">Remove wilted blooms promptly</p><p style="font-size:0.875rem;line-height:1.625;color:rgb(107,114,128);margin:0rem;margin-top:0rem;margin-bottom:0rem;margin-left:0rem;margin-right:0rem">Removing spent flowers keeps the rest of the arrangement fresher for longer. Your peonies may open fully within 48 hours — that is completely normal.</p></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation" style="padding-right:1.5rem;padding-left:1.5rem;padding-bottom:0rem;padding-top:0rem"><tbody><tr><td><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation" style="max-width:600px;margin-right:auto;margin-left:auto"><tbody><tr style="width:100%"><td><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation" style="background-color:rgb(240,253,244);border-left-style:solid;border-left-width:4px;border-color:rgb(22,163,74);border-top-right-radius:0.5rem;border-bottom-right-radius:0.5rem;padding-right:1.25rem;padding-left:1.25rem;padding-bottom:1rem;padding-top:1rem"><tbody><tr><td><p style="font-size:0.875rem;line-height:1.4285714285714286;color:rgb(20,83,45);font-weight:600;margin:0rem;margin-bottom:0.25rem;margin-top:0rem;margin-left:0rem;margin-right:0rem">A note on your eucalyptus</p><p style="font-size:0.875rem;line-height:1.625;color:rgb(55,65,81);margin:0rem;margin-top:0rem;margin-bottom:0rem;margin-left:0rem;margin-right:0rem">Eucalyptus does not need to be in water — it actually lasts longer when left to dry naturally. Feel free to keep a sprig or two out of the vase as a standalone accent.</p></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation" style="background-color:rgb(255,255,255);padding-right:0rem;padding-left:0rem;padding-bottom:0rem;padding-top:0rem"><tbody><tr><td><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation" style="max-width:600px;margin-right:auto;margin-left:auto;padding-right:1.5rem;padding-left:1.5rem;padding-bottom:2.5rem;padding-top:2.5rem"><tbody><tr style="width:100%"><td><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation" style="background-color:rgb(22,101,52);border-radius:1rem;padding-right:1.5rem;padding-left:1.5rem;padding-bottom:2rem;padding-top:2rem;text-align:center"><tbody><tr><td><img alt="Floral detail close up" height="80" src="/static/flower/flower2.png" style="display:block;outline:none;border:none;text-decoration:none;margin-right:auto;margin-left:auto;margin-bottom:1rem;border-radius:50%;object-fit:cover;margin:0 auto 16px auto" width="80"/><h2 style="color:rgb(255,255,255);font-size:1.25rem;line-height:1.375;font-weight:700;margin:0rem;margin-bottom:0.5rem">Show us your blooms</h2><p style="font-size:0.875rem;line-height:1.625;color:rgb(187,247,208);margin:0rem;margin-bottom:1.5rem;margin-top:0rem;margin-left:0rem;margin-right:0rem">We love seeing your flowers in their new home. Tag us on Instagram with the hashtag below and we may feature you in our next post.</p><p style="font-size:1rem;line-height:1.5;color:rgb(74,222,128);font-weight:700;margin:0rem;margin-bottom:1.5rem;letter-spacing:0.025em;margin-top:0rem;margin-left:0rem;margin-right:0rem">#PetalAndBloom</p><a href="https://instagram.com/petalandbloom" style="line-height:1.4285714285714286;text-decoration:none;display:inline-block;max-width:100%;mso-padding-alt:0px;background-color:#ffffff;color:#166534;font-weight:700;font-size:14px;padding-right:32px;padding-left:32px;padding-bottom:12px;padding-top:12px;border-radius:9999px;text-decoration-line:none;padding:12px 32px" target="_blank"><span><!--[if mso]><i style="mso-font-width:400%;mso-text-raise:18" hidden>    </i><![endif]--></span><span style="max-width:100%;display:inline-block;line-height:120%;mso-padding-alt:0px;mso-text-raise:9px">Share on Instagram</span><span><!--[if mso]><i style="mso-font-width:400%" hidden>    ​</i><![endif]--></span></a></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><hr style="width:100%;border:none;border-top:1px solid #eaeaea;border-color:rgb(220,252,231);border-top-style:solid;border-top-width:1px;margin-right:1.5rem;margin-left:1.5rem;margin-bottom:0rem;margin-top:0rem"/><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation" style="background-color:rgb(255,255,255);padding-right:0rem;padding-left:0rem;padding-bottom:0rem;padding-top:0rem"><tbody><tr><td><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation" style="max-width:600px;margin-right:auto;margin-left:auto;padding-right:1.5rem;padding-left:1.5rem;padding-bottom:2rem;padding-top:2rem"><tbody><tr style="width:100%"><td><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation" style="margin-bottom:1.25rem"><tbody style="width:100%"><tr style="width:100%"><td data-id="__react-email-column" style="text-align:center"><p style="font-size:0.875rem;line-height:1.4285714285714286;color:rgb(20,83,45);font-weight:600;margin:0rem;margin-bottom:0.25rem;margin-top:0rem;margin-left:0rem;margin-right:0rem">Petal and Bloom Florist</p><p style="font-size:0.75rem;line-height:1.3333333333333333;color:rgb(156,163,175);margin:0rem;margin-top:0rem;margin-bottom:0rem;margin-left:0rem;margin-right:0rem">42 Garden Lane, Portland, OR 97201</p></td></tr></tbody></table><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation" style="margin-bottom:1.25rem"><tbody style="width:100%"><tr style="width:100%"><td data-id="__react-email-column" style="text-align:center"><a href="https://instagram.com/petalandbloom" style="color:#166534;text-decoration-line:none;font-size:0.75rem;line-height:1.3333333333333333;font-weight:500;margin-right:0.5rem;margin-left:0.5rem;text-decoration:none;margin:0 8px" target="_blank">Instagram</a><a href="https://facebook.com/petalandbloom" style="color:#166534;text-decoration-line:none;font-size:0.75rem;line-height:1.3333333333333333;font-weight:500;margin-right:0.5rem;margin-left:0.5rem;text-decoration:none;margin:0 8px" target="_blank">Facebook</a><a href="https://petalandbloom.com" style="color:#166534;text-decoration-line:none;font-size:0.75rem;line-height:1.3333333333333333;font-weight:500;margin-right:0.5rem;margin-left:0.5rem;text-decoration:none;margin:0 8px" target="_blank">Website</a></td></tr></tbody></table><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation"><tbody style="width:100%"><tr style="width:100%"><td data-id="__react-email-column" style="text-align:center"><p style="font-size:0.75rem;line-height:1.625;color:rgb(156,163,175);margin:0rem;margin-top:0rem;margin-bottom:0rem;margin-left:0rem;margin-right:0rem">You received this email because you placed an order with Petal and Bloom.<!-- --> <a href="https://petalandbloom.com/unsubscribe" style="color:#6B7280;text-decoration-line:underline" target="_blank">Unsubscribe</a> <!-- -->|<!-- --> <a href="https://petalandbloom.com/privacy" style="color:#6B7280;text-decoration-line:underline" target="_blank">Privacy Policy</a></p><p style="font-size:0.75rem;line-height:1.3333333333333333;color:rgb(156,163,175);margin:0rem;margin-top:0.25rem;margin-bottom:0rem;margin-left:0rem;margin-right:0rem">2026 Petal and Bloom. 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