Introducing Email Tokens: Personalize Your Templates Instantly
New Email Tokens feature lets you personalize email templates with your company info and custom variables.
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Cory TrimmRelated reading
EmailBits 1.0: A New Chapter for HTML Email Templates
After months of building, I'm excited to share everything that's landed in the 1.0 release — 200+ templates, an AI generator, two editors, Brand Kit, and a lot more.
Quick Editor vs. Advanced Editor: Which One Should You Use?
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AI Email Template Generator: Build Emails in Minutes
Generate professional HTML email templates with AI — describe what you need, get a complete responsive template in under 2 minutes. Free to try.
Personalize Your Email Templates with Smart Tokens
Email Bits introduces Email Tokens—a capability enabling customization of email templates using company information and reusable variables, eliminating manual edits for each template.
What Are Email Tokens?
Email tokens function as placeholders (such as {{COMPANY_NAME}} or {{CUSTOMER_NAME}}) that automatically substitute with actual information during template preview or use. Rather than viewing generic placeholders, users see their authentic company name, logo, website, and other customized content throughout templates.
Built-in Token Library
Email Bits provides essential tokens by default:
- {{COMPANY_NAME}} — Your company name
- {{COMPANY_WEBSITE}} — Your website URL
- {{COMPANY_LOGO_URL}} — Your logo image URL
- {{CUSTOMER_NAME}} — Customer email address
- {{PRIVACY_URL}} — Privacy policy link
- {{UNSUBSCRIBE_URL}} — Unsubscribe link
- {{FEEDBACK_URL}} — Feedback collection URL
Create Custom Tokens
Users can establish custom tokens for any recurring information:
- {{SUPPORT_EMAIL}} — Your support email address
- {{PHONE_NUMBER}} — Company phone number
- {{PRODUCT_LAUNCH_DATE}} — Specific dates
- {{SPECIAL_OFFER}} — Promotional content
The possibilities are endless — create tokens for any text you want to standardize across your email communications.
How It Works
- Go to your Dashboard Settings
- Fill in your company information
- Add any custom tokens you need
- Browse templates and see your personalized previews instantly
When copying HTML code, tokens remain as placeholders for integration with your email provider's personalization systems.
Perfect for Teams and Agencies
Email tokens benefit agencies managing multiple clients or teams working on different brands. Each user can set their own token values and preview exactly how templates appear with their specific information. No more guesswork about how an email will look with your actual company details!
Get Started Today
Email tokens are now accessible for all Email Bits users. Navigate to Dashboard Settings to configure tokens and experience personalized email template previews. This feature is just the beginning — we're constantly working to make email template creation faster and more intuitive for creators like you.
