
Introducing Email Tokens: Personalize Your Templates Instantly
In this article:
- Understanding the fundamentals of effective email design
- Step-by-step template creation process
- Best practices for mobile optimization
- Tools and resources for email template creation
Personalize Your Email Templates with Smart Tokens
We're excited to introduce Email Tokens - a powerful new feature that lets you personalize email templates with your company information and custom variables. No more manually editing each template with your details!
What Are Email Tokens?
Email tokens are placeholders like {{COMPANY_NAME}} or {{CUSTOMER_NAME}} that get automatically replaced with your actual information when you preview or use email templates.
Instead of seeing generic placeholders, you'll see your real company name, logo, website, and other personalized content throughout all email templates.
Built-in Token Library
Email Bits comes with essential tokens out of the box:
- {{COMPANY_NAME}} - Your company name
- {{COMPANY_WEBSITE}} - Your website URL
- {{COMPANY_LOGO_URL}} - Your logo image URL
- {{CUSTOMER_NAME}} - Customer email address
- {{PRIVACY_URL}} - Privacy policy link
- {{UNSUBSCRIBE_URL}} - Unsubscribe link
- {{FEEDBACK_URL}} - Feedback collection URL
Create Custom Tokens
Need something specific? Create your own custom tokens for any information you want to reuse across templates:
- {{SUPPORT_EMAIL}} - Your support email address
- {{PHONE_NUMBER}} - Company phone number
- {{PRODUCT_LAUNCH_DATE}} - Specific dates
- {{SPECIAL_OFFER}} - Promotional content
The possibilities are endless - create tokens for any text you want to standardize across your email communications.
How It Works
Setting up tokens is simple:
- Go to your Dashboard Settings
- Fill in your company information
- Add any custom tokens you need
- Browse templates and see your personalized previews instantly
When you copy the HTML code, all tokens remain as placeholders so you can integrate them with your email provider's personalization system.
Perfect for Teams and Agencies
Email tokens make Email Bits perfect for agencies managing multiple clients or teams working on different brands. Each user can set their own token values and see exactly how templates will look with their specific information.
No more guesswork about how an email will look with your actual company details!
Get Started Today
Email tokens are available now for all Email Bits users. Head to your Dashboard Settings to configure your tokens and start experiencing truly personalized email template previews.
This feature is just the beginning - we're constantly working to make email template creation faster and more intuitive for creators like you.
About the Author

Cory Trimm
Founder & Developer at Email Bits
Hey there 👋, I'm Cory, a passionate developer and entrepreneur for over 10 years. I created Email Bits to solve the pain point of creating professional email templates quickly and easily. Previously served as a Digital Services Expert at the Department of Veterans Affairs, worked at companies like Slalom and Ibotta, and founded Ignite Bright, LLC. I specialize in full-stack development, platform engineering, and building tools that make developers' lives easier.
Published on June 12, 2025
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